About Michele Zwillinger

Michele Zwillinger started Zwillinger Research to meet two perceived needs… research with integrity…and recommendations without fear. 

Ms. Zwillinger has built a successful research and consulting business by attracting large to medium-size companies in a variety of industries. Zwillinger Research serves companies from A to Z (AAHS to ZDTV), designing and implementing research for developing and marketing products from breakfast bars to tower cranes. Clients are located in the U.S., Asia, and Europe. With her international associates, Michele fields research projects worldwide.

As company owner, she provides hands on, attention to all projects. She utilizes her experience with a variety of industries and research methodologies to provide the most advantageous research design, interpretation, and recommendations for all projects. Her attention to detail assures that projects are expertly managed, giving her clients confidence that they will get what they need at a reasonable cost, without worry or excessive involvement of their time.

Prior to starting her own company, Ms. Zwillinger held senior research positions for New Products Network, a consulting company;  Wells, Rich, Greene/West, an advertising agency; and Vivitar Corporation, a consumer products company. She made significant contributions to her companies, and was asked to serve as external Research Director for many of the Advertising Agency’s clients.

Michele is a sought-after speaker, having shared her expertise and experience with the business community, with students, and with her research colleagues. She has spoken to various corporations and business organizations and to university classes,  regarding the use of market research in the product planning process, in using market research to gain a competitive edge, and topics concerning the best use of various research methodologies.

Serving her community, Michele has been active in marketing and research associations and business groups, as well as local community, government and educational groups. She is the founder of the Southern California chapter of the Qualitative Research Consultants Association (QRCA), an active member in the international QRCA organization, as well as a member of the Association of Strategic Planning.

Michele graduated from the University of California at Berkeley with a Bachelors Degree in Sociology and a Masters Degree in Criminology. She polished her research skills working with a National Institute of Mental Health Intern Fellowship for independent research.

About Our Associates

Zwillinger Research collaborates with international qualitative researchers and maintains strategic alliances with online research companies, management and marketing companies to expand offerings to our clients.

To contact us:

Zwillinger Research
Michele B. Zwillinger, Founder
MZ@ZRGlobal.com

(818-906-7562