Market Research by Zwillinger Research

 

 Zwillinger Research

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SERVICES PROVIDED

Zwillinger Research provides management, marketing research, and marketing consulting to our clients based on our expertise, versatility, and years experience. We serve a wide variety of clients, with extensive experience in multiple industries, but still customize each project to meet specific company requirements.

Zwillinger Research conducts both quantitative and qualitative studies, as appropriate to guide our clients to make better, more productive decisions. 

We have long been recognized for superior research designed to aid in the development and marketing of new products and services. In addition, our research findings have been utilized by our clients to identify successful solutions to a wide variety of business challenges. 

Clients seek out Zwillinger Research when they need to go beyond the basic. Common reasons for requesting our services include the need to conduct research for the following:

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   Strategic Planning

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   Product and service development

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   Marketing, advertising, and media strategy

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   Assessment of product or program's effectiveness

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   Creative strategy and execution  

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   Company expansion

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   Identifying purchase drivers 

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   Understanding employee or consumer resistance to programs, products & services 

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   Brand identity and positioning

We are pleased to provide price estimates in advance for our services, including projections of all expenses from research design to data collection, analysis and interpretation.

Following are examples of the type of research projects we conduct:

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   Exploratory and evaluative Focus Groups to meet all appropriate objectives

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   New product ideation and concept testing

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   Awareness, usage, and attitude assessments

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   In-store, in-office, or in-home observational research 

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   Problem detection

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   Customer Satisfaction

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   Brand Franchise Extension

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   Product and/or prototype placement and testing

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   Advertising pre- and post-testing

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   Tracking effectiveness of programs, policies, promotions, advertising

bullet    Corporate and/or brand image studies
bullet    Multi-cultural market studies
bullet    Package testing
bullet   Target market definition
bullet   Laddering for new product development as well as brand positioning
 
 

 

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