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Overview of Services

Get the information you need to make critical business decisions.

Zwillinger Research provides answers that reduce risks and facilitate decision-making. With an in-depth knowledge of market research, we use creative problem-solving sensibility and keen insight into what you really need to make smart decisions. We bring more than 30 years of experience, plus our passionate investment in your success, which makes us uniquely qualified to customize each project to satisfy your specific needs.

20949800_sWhen you work with us you will:

  • Get the information you want.
  • Gain the insights you need.
  • Grasp a deeper understanding of your market.
  • Have the ability to grow profits through well-informed, cost-effective decisions.

And most importantly, you will be making high-risk business decisions with confidence.

Why are we so successful?

Zwillinger Research has long been recognized for superior research designed to aid in the development and marketing of new products and services. But our strengths extend beyond just conducting research. We employ research findings to identify successful solutions to a variety of business challenges—all geared to improving your company’s profitability. Plus, all of our projects are custom tailored to your needs—no cookie-cutter solutions here. And when a standard approach does not get to the solution, we develop an alternative research technique to increase our success in meeting your needs. After all, we are only successful when you are successful.

Our Research Services

Qualitative Research

  • Focus groups
  • Mini and extended groups
  • Face-to-face, telephone and web-enabled one-on-one interviews
  • Ethnographic or observational encounters on-site and by remote observation using a mobile webcam

Quantitative Research

  • Conjoint analysis
  • Market segmentation
  • Promise testing
  • Concept testing
  • Advertising pre-testing and ad tracking
  • Litigation support
  • Attitude, awareness and usage studies
  • Product and package design
  • In person, telephone, and web-enabled surveys
  • CLT Tests, Test Markets, In-home Placement Tests, etc.

Hybrid Techniques

  • We combine qualitative and quantitative techniques—using the advantages of each—to get maximum value from your research dollars.

Proprietary Techniques

  • Brand Franchise Extension (BFE)
  • Laddering For Brand Identity and Product Development
  • Out of the Box Expertise (OBE)

What clients have to say about us.

“I especially appreciated your analytical and organizational skills in designing the screener and discussion guides…During the groups themselves, your ability to create an interactive atmosphere where there was open and candid discussion helped us to get a better sense of consumer needs, attitudes and purchase intentions for various products. The participants were able to stay motivated, focused and contribute fully to the discussion thanks to your efforts.”

~Donna Sanchez, Asst. Product Manager Index Brands, Avery Dennison

“It’s not common for a researcher to have a high “hands-on” skill level in both qual and quant areas. Add to the above your expertise as a marketing generalist — now there’s a rare combination! Working with you has been tantamount to having an addition to my staff. Thank you!”

~Howard Furer, Director Market Research, Plantronics, Inc.

Ready to get the information you need to make confident decisions?

Contact Michele at or 1-818-906-7562 today.

Why Zwillinger Research?

We do more than just conduct research and hand you the results. Our ultimate goal is to enable you to make confident business decisions and that means helping you make sense of the results.
Learn more.

Your Success is our Success

“Michele Zwillinger has proven to be an invaluable asset to our agency and to our clients in every stage of the marketing and advertising process.” ~S.M.

Read more of what our clients have to say.

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