Sebastian International was a ten-year-old consortium of small beauty salons with a quality—though largely unknown—product line. Other than stylists—who were brand devotees—few people were aware of the brand or its flagship product: Cellophanes.
Credit: Richard Kroll Total Image Salon & Day Spa
Zwillinger Research conducted consumer and salon owner research to identify the crucial benefits that motivated strong stylist and consumer loyalty. Our findings influenced the creative team to come up with Colorshines, which subsequently landed Cellophanes and Sebastian International on the beauty industry map.
According to Tania Presby, owner/creative director of marketing and advertising company Presby:
I worked closely with Michele to develop a direction and branding for Sebastian International, a company that had been in business at that time for over ten years with almost no recognition. We based all our work [advertising copy and execution] on Michele’s excellent research and recommendations – such insight that Sebastian, within a year, was being noticed by competitors such as Clairol, and went on to achieve awareness, success and acclaim in their field.
I have since, and will continue to highly recommended Zwillinger Research; and have had the satisfaction of having clients call to thank me for doing so.”
Interested in learning how we can help you achieve similar results? Call us at 818-906-7562 today.
