Satisfied Clients Talk about Michele Zwillinger

We've built our business by going beyond just satisfying our clients. Their repeated confidence in us and their referrals have  enabled us to grow and prosper for nearly thirty  years.
Here are some of the things our clients have told us that we want to share with you:

“Your customer service -- desire for thoroughness -- excellent responsiveness -- attention to detail -- was more than we ever expected. All challenges were met professionally and effectively."

Janet Plant, Principal, Identity Resources

“The more we work together the more impressed I am. When we started working together (1994), I was convinced that you were the best focus group moderator (and overall study director) I had ever seen, and, accordingly have employed you in that capacity a number of times. Since then, I have used you for a number of quantitative studies  and am equally impressed with your skills in that capacity as well. 

"It’s not common for a researcher to have a  high “hands-on” skill level in both qual and quant areas. Add to the above your expertise as a marketing generalist -- now there’s a rare combination! Working with you has been tantamount to having an addition to my staff. Thank you!”

Howard Furer, Director Market Research, Plantronics, Inc.

"Ms. Zwillinger’s involvement in and comprehension of our business resulted in recommendations that allowed us to refine our product direction. Without being a techie, Michele effectively speaks for our prospects and has guided us in developing a product that has a much greater chance for commercial success than the computer model we had produced prior to coming to Zwillinger Research. 

"Always intelligent, orderly and effective at keeping participants feeling at ease, Zwillinger is a resource which has proven invaluable to us."

Kurt Graves, Chief Technical Officer, GravityBox PC

“I especially appreciated your analytical and organizational skills in designing the screener and discussion guides..."

"During the groups themselves, your ability to create an interactive atmosphere where there was open and candid discussion helped us to get a better sense of consumer needs, attitudes and purchase intentions for various products. The participants were able to stay motivated, focused and contribute fully to the discussion thanks to your efforts.”

Donna Sanchez, Asst. Product Manager Index Brands, Avery Dennison

“Timely execution was very much appreciated. ”

Pamela Johnson, Marketing Manager, Neutrogena

“Hormel management has communicated to us that they are extremely impressed with your Stagg Communications Test. The insights you provided, and your explanations of consumers’ reactions have been important to them in finalizing their plans. 

"They further commented that the report has helped them better understand and act upon certain observations from a broad-based quantitative study they conducted last year. We very much appreciate how you have helped us further establish ourselves with this important new client.”

Thomas G. Hall, Director of Client Service, Kalis & Associates Advertising

“I was very impressed by the report done at the conclusion of the focus group study. Report was very thorough and complete!"

Jim Fitzgerald, Marketing Manager, Siemens Solar

“Thanks for taking on this assignment. Our client  could not say enough good things about you. I told her you were good and now she believes me. Thanks for all your help. I am optimistic we will get more work from them…”

John Woelfel, President, Woelfel Research Inc.

“All aspects make you A+ in my book..."By the way, I really appreciate your hard work, the way you think and your thoughtfulness. You are a great partner!"   

Michael Marsak, President, Effective Marketing Strategies, Inc.

"Michele is truly a 'qualitative researcher's consultant.' She is a frequent leader in conference and other teaching activities. Many people look to her for her opinion and refer difficult projects to her, knowing that we can rely on a pro. I've watched her moderate and was impressed by the the gentle and non-threatening way she could repeatedly probe and go after elusive information." 

George Silverman, President & Founder, Market Navigation, Inc., Decision Acceleration and Word of Mouth Marketing Consultants, author of "The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth"

"Michele is a colleague I look up to. I'm always impressed about how she is able to control the group (when moderating), while at the same time making everyone feel comfortable. And she makes it look effortless! She is very clear about what she wants to achieve. She makes sure she is moving toward the goal - but in a diplomatic fashion. ...I have no doubt that, when a project is complete, her clients are very happy they hired her."

Jay Zaltzman, Bureau West Market Research

 "Has anyone told you today how wonderful you are? Thanks for the brainstorming info. …Your info has started to get my creative juices flowing ... not to mention my confidence. Warm regards and thanks for your intellectual generosity."

Karen Zimmerman, Zimmerman Associates

Thank you for your terrific presentation on Ideation. You are a great presenter and your content was informative. I appreciate you sharing your experiences with us."

Joanne Gordon, Moderator, Consumer Intelligence